20% off your first order with"TRY20'

Your Hair, OurX.

Get healthier hair in 6 weeks with a personalized program for your texture.

Built by textured

hair experts.

Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.

We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Award-winning system, engineered for the tightest textures.

Healthy Hair, Guaranteed.

No matter your personal hair goals, OurX takes out the guesswork with high performance products and 1:1 expert support. We guarantee you’ll feel more confident in your hair and your hair care regimen— or your money back.

Take The Assessment

A comprehensive hair system,
rooted in science.

Putting Your Safety First

Your OurX regimen is always free from endocrine disruptors and other harmful ingredients. Each formulation has been vetted by an expert toxicologist and put through a rigorous dermatologist and trichologist-tested process.

Our Sustainability Promise

Sustainability is important to us, which is why trace every ingredient in your formula and send refillable bottles with recyclable pouches for future orders. Just empty the product into your bottle and recycle the pouch.

Latest Topix

Read More Stories

01

The 101 on OurX Refillable Packaging.

Easy and reusable.

02

4 Reasons to Use a Custom Haircare Regimen

Effective and streamlined