Your Hair, OurX.

Get healthier hair in 6 weeks with a personalized program for your texture.

Built by textured

hair experts.


Built by textured

hair experts.

Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.

We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.


The most personal gift there is

Give the gift of custom.

Not sure what to get them this holiday season? Gift an OurX experience. They'll get a digital gift card to build their own personalized regimen.

Award-winning system, engineered for the tightest textures.

Healthy Hair, Guaranteed.

No matter your personal hair goals, OurX takes out the guesswork with high performance products and 1:1 expert support. We guarantee you’ll feel more confident in your hair and your hair care regimen— or your money back.


How OurX Works

Find your solution

Take our assessment and get matched with a hair care regimen that targets your specific hair needs and goals.

Lather, rinse, repeat

Your first order includes refillable bottles plus personalized step-by-step instructions.

Tap into support

Schedule a virtual 1:1 with your dedicated hair coach or lean into the OurX community for advice and inspo.

Meet Our Team of Experts.


A comprehensive hair system, rooted in science.


Putting Your Safety First

Your OurX regimen is always free from endocrine disruptors and other harmful ingredients. Each formulation has been vetted by an expert toxicologist and put through a rigorous dermatologist and trichologist-tested process.

Our Sustainability Promise

Sustainability is important to us, which is why we send out FREE refillable bottles with your first OurX purchase, and then recyclable refill pouches for future orders. Just empty the product into your bottle and recycle the pouch.

Real Results, Within Reach.

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Total Wellness for Textured Hair

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