Built by textured
hair experts.
Built by textured
hair experts.
Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.
We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.
Not sure what to get them this holiday season? Gift an OurX experience. They'll get a digital gift card to build their own personalized regimen.
No matter your personal hair goals, OurX takes out the guesswork with high performance products and 1:1 expert support. We guarantee you’ll feel more confident in your hair and your hair care regimen— or your money back.
Take our assessment and get matched with a hair care regimen that targets your specific hair needs and goals.
Your first order includes refillable bottles plus personalized step-by-step instructions.
Schedule a virtual 1:1 with your dedicated hair coach or lean into the OurX community for advice and inspo.
Your OurX regimen is always free from endocrine disruptors and other harmful ingredients. Each formulation has been vetted by an expert toxicologist and put through a rigorous dermatologist and trichologist-tested process.
Sustainability is important to us, which is why we send out FREE refillable bottles with your first OurX purchase, and then recyclable refill pouches for future orders. Just empty the product into your bottle and recycle the pouch.
What to gift this holiday
Easy and reusable.
Total Wellness for Textured Hair
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