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OurX TeXture Stories: Whitney

OurX TeXture Stories: Whitney

October 23, 2024 -

My name is Whitney Osei-Akintaju, and I am an Operations Consultant for OurX. I'm originally from Ghana but grew up in Atlanta. I’m fortunate to split my time between both places throughout the year. Before joining OurX, I spent years working with startups and founded an e-commerce marketplace that helped African CPG brands sell their products to U.S. consumers. This experience ignited my passion for operations, particularly within the startup beauty space for communities of color, which ultimately led me to OurX.

Q: What’s Your Texture Story?

My texture story is filled with challenges. Growing up, I didn't have the means to visit salons, so I had to rely on my stepmom’s limited knowledge of caring for my coarse, kinky 4C hair. This made hair days painful, and I often experienced hair breakage and damage. There weren’t many products or education tailored for natural 4C hair back then. Once, a relaxer was left on my hair for so long that it resulted in scalp burns the size of quarters. It wasn’t until I became a mother that I started learning more about haircare to take care of my daughters’ thick, coarse hair. I now prioritize easy, natural hair-friendly protective styles like braids for all of us. I also make sure to treat my hair properly when it’s out of braids, and I prioritize salon visits to ensure my hair gets the care it needs.

 Q: What do you like to do in your free time?

In my free time, I love to travel, spend time with my family, go out to eat, and share knowledge through different platforms. This could be creating video content, participating in podcasts, or simply engaging in conversations over lunch.

Q: What’s Your must-have OurX Product?

My favorite OurX product is the Scalp Serum. Since I frequently wear protective styles like braids, it’s essential to keep my scalp nourished. This serum helps soothe my scalp, keeping it refreshed between washes and preventing itchiness.

 

Q: Who are you listening to right now?

I’m currently listening to Show Dem Camp. "Palm Wine Music Volume 2" is one of my all-time favorite albums. Palm Wine music is a genre originating from West Africa that combines aspects of highlife and Afrobeat. If you like Tems, you’ll probably enjoy Show Dem Camp as well.

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