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OurX

Written by a member of the OurX team.

OurX TeXture Stories: Whitney
Our Voices

OurX TeXture Stories: Whitney

My name is Whitney Osei-Akintaju, and I am an Operations Consultant for OurX. I'm originally from Ghana but grew up in Atlanta. I’m fortunate to split my time between both places throughout the year. Before joining OurX, I spent years working with startups and founded an e-commerce marketplace that helped African CPG brands sell their products to U.S. consumers. This experience ignited my passion for operations, particularly within the startup beauty space for communities of color, which ultimately led me to OurX. Q: What’s Your Texture Story? My texture story is filled with challenges. Growing up, I didn't have the means to visit salons, so I had to rely on my stepmom’s limited knowledge of caring for my coarse, kinky 4C hair. This made hair days painful, and I often experienced hair breakage and damage. There weren’t many products or education tailored for natural 4C hair back then. Once, a relaxer was left on my hair for so long that it resulted in scalp burns the size of quarters. It wasn’t until I became a mother that I started learning more about haircare to take care of my daughters’ thick, coarse hair. I now prioritize easy, natural hair-friendly protective styles like braids for all of us. I also make sure to treat my hair properly when it’s out of braids, and I prioritize salon visits to ensure my hair gets the care it needs.  Q: What do you like to do in your free time? In my free time, I love to travel, spend time with my family, go out to eat, and share knowledge through different platforms. This could be creating video content, participating in podcasts, or simply engaging in conversations over lunch. Q: What’s Your must-have OurX Product? My favorite OurX product is the Scalp Serum. Since I frequently wear protective styles like braids, it’s essential to keep my scalp nourished. This serum helps soothe my scalp, keeping it refreshed between washes and preventing itchiness.   Q: Who are you listening to right now? I’m currently listening to Show Dem Camp. "Palm Wine Music Volume 2" is one of my all-time favorite albums. Palm Wine music is a genre originating from West Africa that combines aspects of highlife and Afrobeat. If you like Tems, you’ll probably enjoy Show Dem Camp as well.

October 23, 2024 -

OurX TeXture Stories: Jamilah
Our Voices

OurX TeXture Stories: Jamilah

My name is Jamilah. I'm from Atlanta, but LA is my chosen home. I grew up with a social studies teacher as my mother, which helped shape my curiosity about the world. I’m both left- and right-brained— a creative ballerina and chemical engineer. This is why beauty is such a perfect fit for me— a culmination of science, art, and anthropology. Q: What’s Your Texture Story? For my texture story, I am used to wearing a silk bonnet or scarf. I definitely grew up using a hot comb and keeping my hair straight. Braids were not a thing in my household, but I’ve embraced them as an adult. I also straighten my hair significantly less now and only opt for a blowout when it’s time for a trim or new braids. Like a lot of people, I used to use products that had sulfates, but now I’m very meticulous about the ingredients I use on my hair and scalp. For the longest time, Fructis Garnier was a go-to in my household. However, with Shea Moisture and many other brands that focus on moisture for textured hair, my products and hairstyles have evolved. Now, I try to keep my hair up for several days at a time and opt for twists, braids, or braid-outs.   Q: What’s Your must-have OurX Product? I’m obsessed with the I Intensive Conditioning Compound! It’s so heavily concentrated that it reminds me of a butter. I love it! It’s thick, full of moisture, and with a bit of water and running my hands through my hair, the slip just gets better and better.   Q: Who are you listening to right now? I am currently listening to Sabrina Carpenter’s new album, which is kind of surprising for me because I’m usually more into very slow R&B.

September 24, 2024 -

OurX TeXture Stories: Camille
Our Voices

OurX TeXture Stories: Camille

Hello! I’m Camille, OurX Marketing and mom of 2 young kiddos. I’m originally from Chicago but currently live on the east coast. In my spare time I love to workout, Netflix & Chill, and hang out with friends and family. I’m obsessed with all things beauty, especially haircare- but it wasn’t always this way! Q: What’s Your Texture Story? Like many other Black girls, I didn’t love my hair growing up. My mom was amazing. Did everything she could to validate how healthy and gorgeous my Type 4 hair was, but I still wanted to straighten it at every chance I got.I grew up in the 90s so we had very few products to choose from (I can still smell the Luster’s pink oil!). I wanted hair like my besties - long straight, and flowy. When I was 13 my mom finally gave in and let me get a relaxer. I felt like a new person! I loved how it bounced and flowed, but I was on the swim team, so over time my hair broke off. Fast forward to my mid 20s , finally went natural and fully embraced my texture! It took a while to get here, but I just love the versatility of my hair now. I can style it in so many ways depending on my mood (and how much time I have!) and today there are so many products to help me achieve different looks while maintaining the health of my hair. OurX has been a game changer for me. I’m pretty skeptical when it comes to hair products, but this line has worked wonders for the health of my hair. It feels and looks stronger and softer. Q: What’s Your must-have OurX Product? The Pre-Cleanse Micro Oil hands down. It’s an instant scalp soother and it makes detangling my hair so much easier and I do it in half the time. I also love the Intensive Conditioning Compound and Treatment Leave-In Treatment. My hair soaks up both products and feels so soft and healthy afterwards! Q: Who are you listening to right now? I listen to a lot of different artists, but I currently have Ari Lennox, Tems, and Kaytranada on repeat! Q: What Would be your dream OurX Product? An edge tamer & twisting butter!
OurX

August 22, 2024 - 1 min

Our Voices: Rebecca Allen
Our Voices

Our Voices: Rebecca Allen

I am so excited to introduce Rebecca Allen, founder of Helix Hair Labs. We have the pleasure of working with Rebecca in a number of ways at OurX, and today, we’re here to learn more about what got her started with her business, a little bit about her entrepreneurial journey, so you guys can see the ins and outs, what it takes, the challenges, and what keeps your drive going, in the hopes of inspiring those in our community who are thinking of starting a business. Thank you so much for being with us Rebecca. Thanks for having me. I’m excited. Rebecca, can you start off by telling us a bit about Helix Hair Labs. Helix Hair Labs is a hair care tools brand for the future of hair wellness. We are bringing everything from soft goods and accessories to hardware and wet product, all around growing your healthiest hair, styling it with minimal damage and protecting it. We just soft launched earlier this year and we are gearing up for the launch of our first hero tool in the next few weeks. “So, we felt like initially it was a conversation just focused on hairstyling, because people were styling at home, but then it really became a much deeper conversation about hair health and this journey that we’re all on, right - even if you have your routine down.” We’re big fans and definitely excited for all the things you have coming down the pipeline. What inspired you to start Helix Hair Labs? So, to actually go back even further, Helix started as an idea about category expansion for my other business, which is a women’s footwear business. In the pandemic, nobody was wearing shoes for a moment there because we weren’t leaving our homes, and we really started to think about our footwear customer: Are there other categories that she’s into? How is she spending her time? What is she doing and how has her day changed? And we started thinking about hair because people were doing their hair at home for the first time. Sometimes people go to the salon all the time or have different ways that they solve for hair, and people were really getting to know their hair or re-getting to know their hair because they were spending so much time at home or focusing on their hair health, maybe for the first time. We did a deep dive interview all over Zoom. We conducted tons of interviews where we were just spending time with folks and asking them about their relationship with their hair, their different routines, how they cycle through product, and what’s in their bathroom. We were asking people to open up their drawers and show us, it was very intimate and personal. We were understanding how their wash day works and all that kind of stuff, with people of all different ages and all different types of hair. The biggest thing that came out was really around hair health, and it was also at the same time that folks were losing their hair, whether that was illness related or stress induced, people were having a lot of hair-health concerns and talking about it in a much more front-facing way than we had seen ever before. So, we felt like initially it was a conversation just focused on hairstyling, because people were styling at home, but then it really became a much deeper conversation about hair health and this journey that we’re all on, right - even if you have your routine down. We spoke to people who were in their twenties and people through their sixties and seventies who were like, “I’m still just figuring it out”. So we felt like there was this opportunity to go on this journey together all around hair health. “…what I thought was a uniquely black experience of … wanting to understand your natural hair - was … a much more universal experience…everybody was trying to get back to basics and focus on health. And I thought that there was something really powerful in the universality of it” “…there was much more opportunity to bring people together and realize that at the end of the day, we’re all trying to solve for the same stuff, and that maybe it looks different, but at the end of the day, it resides much more closely than we realize. I love that. Was there anything, before you started Helix Hair Labs, that also lent to this problem that you were trying to solve, like anything before your entrepreneurial experience? I’ve definitely been on my own hair journey. I think we all have. I’ve gone through periods of chemical relaxer, periods of natural, going back to chemical relaxer, letting it grow out again. And what I thought was a uniquely black experience - of chemically processing hair, but then wanting to understand your natural hair - was, when we started talking to folks, a much more universal experience. Because maybe people are doing keratin treatments, or Brazilian blowouts, or Japanese straightener, or just over-processing their hair with heat or color; everybody was trying to get back to basics and focus on health. I thought that there was something really powerful in the universality of it because I think with hair, specifically, it’s typically so highly segmented. Look at wet products. Looking at your hair, I would say we probably have similar hair, but we probably use different shampoos and conditioners and are still trying different products. We felt like with Helix and with tools, that there was much more opportunity to bring people together and realize that at the end of the day, we’re all trying to solve for the same stuff, and that maybe it looks different, but at the end of the day, it resides much more closely than we realize. And the other thing was really looking at the trajectory that skincare was following and thinking about haircare as being in lockstep with that. Certainly we’ve seen skincare shift from color cosmetics to high performance ingredients with serums and all of these extra steps and different things that we’re doing with our skincare. That skinification, right? That all is playing out with how we care for our scalp and how we care for our hair. What we saw was that in the skincare side, high performance ingredient brands were giving way to tools like at-home devices all around efficacy and supporting your skincare routine with LED face wands and all of this gadgetry, right? I love gear and gadgets. So with Helix, we also feel like we’re in the high performance ingredient phase of haircare and that we have the opportunity to meet this customer where we know they’re going with tools and devices that are really going to supercharge their routine. Awesome. So, something some people might not know about you. What was your job before you became this founder of Helix Hair Labs? Yeah, so I am also the founder of a footwear business that’s called Rebecca Allen. We used my name because it sounded like a brand that already existed. And when we first launched that business, I would say, “Oh, yeah, I have a footwear brand” and people would be like, “Oh, yeah, I’ve heard of it.” And I was like, “No, you haven’t.” But it sounded like a thing that already existed. So that was kind of to our benefit. But before that, I was in finance. I worked at Goldman Sachs for years doing investment management. And I think for me, my father is an entrepreneur. You know, he’s almost 80 and he still has his new thing that he’s working on. So, I always kind of thought of my career as entrepreneurial, but I think it’s probably a little bit in my blood. OK, what gets you out of bed in the morning? I mean, my children, like physically, would get me out of bed in the morning. I have two young kids. My daughter just started kindergarten. Today was our first day, which is very exciting. And then I have a little, 10 month old who is still breastfeeding in the morning. So he’s kind of my first thing in the morning. But I’d say from a philosophical level - I guess it is definitely tied to my kids - I really want to lead by example for them. I want to show them and be an example of what working hard and seeing the fruit of your labor looks like. I think it’s really important for both girls and boys to see that mom’s working, dad’s working - managing that, but balancing that load of home and work. My parents moved recently and they have all these pictures, and they’ll come over and then all of a sudden another stack of photos will appear because they went through all these old pictures. And there was a picture of me that’s actually right on my night table (I’m in my bedroom. I’m working from home today) And there’s a picture of me doing a handspring or something on the lawn of my childhood home and the sun is shining and it’s a beautiful summer day. And I need to frame that right by my computer or something because I want to live up to whoever that little girl thought she was going to be, and that’s something that I find I’m always going back to. Are you being true to yourself at the end of the day? Can you live your truth and who you are in all of the facets of your life? If you can do that, that’s amazing, right? And I’ve certainly been in roles where you did not get to do that, right? But I feel really fortunate that I am doing that at this phase of my life and I’m really trying to live up to that expectation. Wow, I love that so much. It’s so important and definitely easier said than done, and something I also try to aspire to as well. So what does a typical morning routine or work day look like for you? Yeah. So, we have a small office space in Manhattan. I live in Brooklyn where I’m in New York. I’m in the office a couple of days a week, and I’m home some days, it kind of depends on what’s going on. And the day is usually like, breakfast, kids, it’s chaotic, there’s dancing, there’s radio and waking up and getting everybody scrubbed and presentable. I’m a very big breakfast believer. I eat at home, I have a real breakfast before I leave. And then I’m taking the subway to our offices on 38th between 8th and 9th. “I want people to feel great about their hair, but I don’t want them to have to sacrifice other things to feel great about their hair.” What issue are you most passionate about solving? What impact do you want to provide to your community? I am trying to create efficiency and efficacy for people. At Helix, we make products for all types of hair, but I am very excited about, personally, the work that’s been done to make black hair and black hairstyles professionally acceptable, to recognize that there are different ways that different cultures style their hair, and there’s no one person who gets to determine what is presentable, what’s professional. I think at the same time, what we’re really trying to give people, through efficacy and efficiency, is that kind of breath. You don’t have to put so much on it. I want people to feel great about their hair, but I don’t want them to have to sacrifice other things to feel great about their hair. And so, I feel like there’s two pieces coming from both ends. One is, it should be okay for me to just throw my hair in a ponytail on a day when nothing else is gonna happen. And I feel like sometimes, we could be our own worst enemy about what’s presentable and professional too. But at the same time, I think the conversation that is happening, and even legislation that is happening, is really pushing forward an agenda of inclusion. It is meaningful work and progress that I think has been made for hair. I think we want to play a role in that from the standpoint of giving people back time. I grew up outside of the city in a community that was predominantly white and I played a lot of sports. I remember the time my friend next to me was taking a shower, throwing her hair in a ponytail, and I didn’t want to spend more time on my hair than she was, because that’s real. That’s less time you’re spending on homework. That’s less time you’re socializing. That’s less sleep that you get, right? Like it can get really crazy. And so, we really want to help people work through their routines in a way that’s not taking away from the other things that they want to do. What initial steps did you take when you were first getting started with this company? Well, I started mentioning at the beginning that we a deep interview with a ton of different people to really understand what was most important for folks, and health was that big piece, but then also, to understand what they were doing to promote the health of their hair today, what kind of stuff they would be interested in doing, and what kind of things they were looking for. So that was a big initial exercise that we did. And then, like nitty gritty, before we had a name or a brand identity, we put together a fake brand and just called it New Hair Co. We put together a deck that was really just about the opportunity that we saw before us, and we had a couple sketches of some of our first tools. There was a bone, but there wasn’t a ton of boot on the bone. But people were interested. There were some people who were like, “This is exciting”. I understand this kind of timing and where we are in this trajectory and path for hair. It was definitely iterative too; how we were positioning the business and the brand initially has evolved from what it was to how we talk about Helix and what we’re building today, as we continue to have conversations and float around. But then, when we were able to secure a little bit of funding for it, we went out and built the brand. We got going on developing our first products, and then started marching toward getting to this soft launch place where we could test and learn, get feedback and understand how the brand was resonating. __ What are some of the biggest challenges that you faced when you were first starting out?__ I think people are excited that we’re doing something differentiated. I think they understand that there’s a whole new white space opening up in hair, and so I think that we feel like a breath of fresh air for a lot of folks. We’ve had a competitor that makes a similar product to one of the accessories that we soft launched who has a design patent, and we have a pending design patent filed, but this person has one that’s on file. We have been dealing with them from a legal perspective to figure out how we can coexist. They feel very protective over their design, and what we know is that our design is different for starters, but also that there’s a lot of history and a lot of other similar products on the market. That been something that we were super surprised by we’re trying to we’re trying to handle it in an upstanding way. And that’s something we were not anticipating coming out of the cave. What are some of the beliefs and values that guide the way you operate your business? Collaboration, that is definitely one of them. I think accountability and transparency are huge for me and how I personally operate in all of my interpersonal dealings, whether it’s business or personal. And I think also giving ownership and accolades. For accountability and transparency, I think it never helps anybody if you’re holding back, whether it’s good or bad, I think putting things out there and keeping conversations open is so important for team building. And even when you’re dealing, whether it’s service providers or manufacturers, buying partners, every kind of way you cut it. Accountability is owning it and moving on. I think when things go right, people get those props. When things go wrong, let’s have a talk about this and move on. I’m trying to strike the balance of having a really clear vision for our brand, but also delegating and letting other people who have expertise run, and not trying to be overbearing for people who know a lot more than me about something. So those are some of the things that really guide how I try to engage my team. And we work with a lot of outsourced contractors because we’re lean and early. What does success look like to you? For me, you know, we have investors, we want do right by our investors, we want to create value and have a meaningful exit so that our investors can realize the value of the business. And that’s something that we’re working toward. But for me, ultimately, when I step back and think about success, we’re relaxing and big thinking, I think being able to be in charge of your day is a lot of what success looks like for me, like ultimately. And I think that there are seasons to work and seasons for life and personal and cycling that balance. Like nobody is striking that balance perfectly all day, every day. But if I think about how much I have in the tank to really run at something? And then is there a season to rest and reinvigorate after that? And so we’re really trying to go hard and think about that cyclically. What’s the best advice that you’ve gotten on your entrepreneurial journey? Ooh, this is something that I’m trying to be better at myself actually. I think great founders do a really good job of communicating with their shareholders, investors and advisors. I feel like sometimes we will be sitting on good news that’s pending and waiting for something to happen to then share it out instead of just keeping a regular cadence of communication. I feel like really good founders are super on top of their communication and I am working on getting that cadence right. I think that’s really good advice that some of the smartest folks that I see take to heart. “…you just have to be in a little scrap ball. Like digging it out and just scrapping it out. And I think that is what I would tell myself like, you need to get dirtier, you need to roll your sleeves up further and you need to be in the dirt more.” __I want to go back to that image that you saw of your younger self, maybe a little bit older, but the version of you who was just starting out, maybe about to just start her first business. What advice would you have given to that version of yourself? I think I consider myself a pretty scrappy person. Like I think I know how to do things in a scrappy way and it’s something I pride myself on, but like, I think like being even scrappier is like, you just have to be in a little scrap ball. Like digging it out and just scrapping it out. And I think that is what I would tell myself like, you need to get dirtier, you need to roll your sleeves up further and you need to be in the dirt more. Yeah, like you have what you need and work with what you have. Yeah. There’s something that you can be doing right now to drive your business forward, right? Because in the beginning, you are not sitting at 10,000 feet in this vacuum thinking about strategy. You need to be doing tactical man-to-man combat, like how are you driving forward? I would tell myself to get even lower to the ground. Get on the ground. That’s definitely real. I think it definitely paints a picture and sets that expectation for people that might just be starting out. You kind of have to wear all the hats and do all the things in the beginning and just figure it out and not let that part discourage the journey either. Yeah, if you have any last words, feel free to share. This was fun. I gotta go get more scrappy right now. It’s a good reminder. Thank you so much for including me. 
OurX

August 15, 2024 - 13 min

How to (Effectively) Stop Dandruff When You Have Textured Hair
Hair Education

How to (Effectively) Stop Dandruff When You Have Textured Hair

Whether you have textured hair or not, dandruff can be an embarrassing and frustrating thing to deal with. But due to the amount of product we can often use (and our natural proneness to drying), those with textured hair have a specific relationship to finding flakes in our hair that can not only impact your confidence, but ultimately the health of your hair as well. What is dandruff, actually?  Essentially, dandruff is a mild condition that sees the scalp start to itch and flake — a common result of skin cell build-up on the scalp that appears flaky and white. If we want to get really technical? Dandruff is a form of seborrheic dermatitis, which is a type of eczema typically found on the scalp. What causes excessive dandruff? From your environment to how you style your hair, there are seemingly endless causes of dandruff, far more than just assuming your hair is “unkept” or “dirty.” Dry and cold weather (winter months!) Tight hairstyles Infrequent washing Excessive or overproduction of Sebum Hard water (shower water with a high-mineral content) Drying and stripping products (these tend to have alcohols, sulfates, and excess oil) Psoriasis Excessive product build-up How do you avoid dandruff altogether? While many factors — some external! — contribute to dandruff, there are a handful of things you can do to make the condition less likely and/or less noticeable. Incorporate exfoliation into your weekly hair care regimen. Opt for gentle shampoos and/or cleansers that detox the scalp and strands rather than strip them under the guise of a “squeaky clean” finish. Let your hair breathe! Take a break from heavy stylers at least once a week. When taking out a protective style, allow your natural hair (and scalp!) some time to recoup before installing a new one. When you don’t do this, you are blocking air from reaching your roots which can cause the accumulation of natural oils on your scalp that lead to dandruff. Incorporate a nourishing hair mask into your regimen on a consistant basis to help keep your scalp and hair moisturized, This will reduce dandruff — and eventually eliminate it all together. 
OurX

August 15, 2024 - 1 min

How Often Should You Really Be Washing Your Hair?
Hair Education

How Often Should You Really Be Washing Your Hair?

It’s long been understood that those with textured hair — especially those with thicker hair types — don’t require the same daily cleansing that someone with looser textures does. However, that doesn’t mean that hair should be left unwashed for weeks at a time as has become a common peer-to-peer regimen suggestion for decades. So where is the balance? While OurX subscribers receive personalized wash instructions and schedules within their personal hair regimens, a best practice across the board for textured hair types is to cleanse the scalp and hair at least once a week. Ultimately, your exact curl pattern and texture — along with lifestyle preferences and habits — will always play the largest role in determining how frequent and thorough cleanses should be for optimal results. For example, if you’re on the tighter end of the spectrum, your hair is more prone to overt dryness, In which case cleansing your hair more than once a week could result in even drier and frizzier hair. In that case, focusing on hydration in-between wash day becomes key. On the finer end of the spectrum? Cleansing 1-2 times a week can be helpful in removing oil from the scalp which can quickly lead to irritation and build-up. Want to finally understand your best wash day schedule? Take the OurX assessment here.
OurX

August 15, 2024 - 1 min

Ingredient Deep Dive: AHA’s + BHA’s + Hair
Ingredients

Ingredient Deep Dive: AHA’s + BHA’s + Hair

Welcome to Ingredient Deep Dive — an OurX-led look into the skincare-beloved ingredients that have proven to be just as powerful in the world of haircare. In this article, we dive into the world of AHA’s and BHA’s, and why they were formulated as hero ingredients within our treatment assortment. Chances are if you stay in the loop on beauty trends and buzzy ingredients, you’ve come across the acronyms AHA and BHA — and have probably heard they’re good for both your skin and hair. But what do these plant-based exfoliants actually do, and why should you care? Let’s get into the basics. What are AHA’s and BHA’s? AHA is short alpha-hydroxy acid, which is a type of water-soluble acid most commonly obtained from fruits with a high sugar concentration (think citrus fruits and tomatoes). Alpha-hydroxy acids are known to: Exfoliate and remove the outer layer of dead skin cells Help encourage smoother, more pliable skin — a huge plus for those with dryer hair and tighter, easily irritated scalp Promote the rate of cell turnover BHA is short for beta-hydroxy acid, an oil-soluble acid most commonly derived from willow bark and is ideal for oilier skin types. BHAs are known to: Help remove excess dead skin cells from the skin Help remove sebum and unclog pores Reduce inflammation Why are AHA’s and BHA’s so popular within beauty? Aside from being plant-based (and thus viable for those who like to follow clean hair care regimens), both AHA’s and BHA’s are powerful yet gentle when it comes to exfoliation. With that, they’re both known for their ability to help reduce inflammation, exfoliate dead skin cells, and unclog pores. How do AHA’s and BHA’s support hair specifically? The exfoliating nature of AHA’s and BHA’s make them a prime candidate to aid in the overall wellbeing of the scalp, and thus hair care — especially when it comes to tightly textured hair that is frequently prone to build up, oil, and dirt.
OurX

August 15, 2024 - 1 min

Why Does Textured Hair Get So Dry?
Hair Education

Why Does Textured Hair Get So Dry?

Dryness is one of the top areas of concern and focuses for folks looking to optimize their textured hair health — and with good reason. With more textured hair types, the natural oils of the scalp that the scalp produces don’t slide down the hair shaft as easily as they do for those with straight hair, which results in oil building up on the scalp. On the other hand, some folks just don’t produce a lot of natural scalp oil or sebum, which leads to a dry scalp on its own. Whatever group you find yourself in, read on below for some of the most common causes behind your biggest dry hair woes.  You Don’t Have a Consistent Regimen. If dry hair remains a top concern for your hair health, the most important thing you can do to resolve the issue is to establish a personal regimen. While that can sound daunting, a personal regimen can be as simple as cleansing and conditioning — it just has to work for you and be kept up on a consistent basis. When you do this, you’ll be able to understand what products and styling your hair responds to most positively. Consistency is key! You Only Co-Wash. Co-washing is a great method to keep your curls and coils rejuvenated in between wash days, or reset your hair without shampoo, but it shouldn’t be used as a replacement for the full wash day system entirely. Reapplying conditioner without a cleansing solution like shampoo will result in serious product buildup on the hair and scalp, which can cause difficulty when it comes to moisture absorption. Bottom line? Make sure you’re fully cleansing and conditioning the hair at least once a week to optimize nourished, moisturized hair. Change In Weather. If your hair gets drier, frizzier, and generally more weak during colder seasons like fall and winter, know you’re not alone. Temperature and humidity changes in any direction can take a serious toll on natural hair, but colder temperatures in particular tend to dehydrate the hair even more than it might already be. During these months, it’s important to double down on moisture-boosting efforts — from more frequent use of deep conditioners and masks to opting for protective styles on a regular basis. You’re Only Washing Your Hair In Hot Water. We’re not one to deny the bliss of a steamy hot shower, but if you’re exclusively washing your hair with higher temperatures, that could be contributing to your excessive dryness. Every strand of hair has a cuticle layer, and warm water raises those layers allowing for treatments and conditioners to be absorbed much easier. To seal in whatever you’ve applied, however, will be done when you do a final rinse with cold water to help lay those cuticles back down. You Need More Frequent Nourishment.  This may seem like a no-brainer, but at the end of the day, your hair needs the right amount of nourishment — and that’ll look different for everyone. A simple addition to any regimen to boost nourishment comes in the form of deep conditioner, which can greatly boost your hair’s moisture retention.
OurX

August 15, 2024 - 2 min

The Very Best Tools For Textured Haircare
Hair Education

The Very Best Tools For Textured Haircare

Whether you’re restarting a natural hair journey, or are just looking to finally stock up on the tools that’ll take your regimen to the next level, there are a seemingly endless number of tools that can be helpful for managing and styling textured natural hair. So many, in fact, that it can be overwhelming. Here, we lay out our expert-approved necessities to keep in your arsinal. Wide-tooth comb: This is an essential tool for detangling curly or kinky hair without causing breakage. Use it to gently comb through hair starting from the ends and working your way up to the roots. Denman brush: This is a popular styling tool for defining curls and coils. It has rows of nylon bristles that can help separate and clump hair, creating defined curls and reducing frizz. Satin or silk hair scarf or bonnet: These are great for protecting hair while sleeping or during the day. They help to prevent friction and breakage, and can also help retain moisture. Diffuser attachment for a hair dryer: This can be useful for drying curly hair without disrupting the natural curl pattern. A diffuser attachment spreads the air flow out over a larger area, reducing the intensity of the heat and minimizing frizz. Hair picks or combs with wide teeth: These can be helpful for adding volume and shape to textured hair, especially when using a styling product like a twist-out cream or gel. Use the pick or comb to gently lift and separate the curls at the roots. Ultimately, the best tools for textured natural hair will always depend on your specific hair type and needs — which is where our assessment comes into play. Share your goals, styling inspiration, and more to receive guidance on the right tools for you.
OurX

August 15, 2024 - 1 min

Want Hair Growth? Understand the Hair Growth Cycle
Hair Education

Want Hair Growth? Understand the Hair Growth Cycle

Of all the various goals and desires folks have when it comes to textured hair, growth is often at the top of the list — and we get it. To save yourself from more “quick-fix” YouTube videos and Google searches, stimulating hair growth really just comes down to understanding — and supporting — your natural hair growth cycle. The hair growth cycle remains the standard for all hair types and curl patterns and describes the continuous process where each of the 100,000+ follicles on your head go through three phases: anagen, catagen, and telogen. Each phase of the cycle plays a critical role in determining the length, thickness, and health of your hair. Anagen phase: This is the active growth phase of the hair cycle, during which the hair follicle is actively producing new hair. The anagen phase lasts for an average of 2-6 years, depending on various factors such as genetics, age, and overall health. Catagen phase: After the anagen phase, the hair follicle transitions into a brief transition phase called the catagen phase. This phase lasts for only 2-3 weeks and is characterized by a cessation of hair growth. Telogen phase: The final phase of the hair growth cycle is the telogen phase, which is also known as the resting phase. During this phase, the hair follicle remains dormant for several months, and the hair strand eventually falls out. This phase can last anywhere from 3-6 months. Once the telogen phase is complete, the hair growth cycle begins again with the anagen phase. It’s worth noting that not all hair follicles are in the same phase of the growth cycle at the same time. This is why you may notice that some hairs on your head are longer or thicker than others (or can be seen as completely different textures entirely). Overall, the hair growth cycle is a complex and ongoing process that is influenced by many factors, including genetics, hormones, age, and overall health.
OurX

August 15, 2024 - 1 min

What Is Sweat Actually Doing to Your Scalp (And Hair)?
Hair Education

What Is Sweat Actually Doing to Your Scalp (And Hair)?

Sweat can affect the scalp in a few different ways, both positive and negative. And while both are true, the latter has left folks with textured hair often having to chose between their desired hair style (or even overall hair health) and their commitment to pyshical movement that might cause sweating. Ahead, we look at the negatives, the positives, and how to set yourself up to navigate both seamlessly. - Hydration: Sweat is primarily composed of water, so when it comes into contact with the scalp, it can help hydrate the skin and hair follicles. This can be beneficial for people with dry or itchy scalp. Salt build-up: Sweat also contains salt, which can build up on the scalp if not washed away regularly. This can lead to irritation, itching, and even dandruff. - Bacteria growth: Sweat creates a moist environment on the scalp, which can promote the growth of bacteria and fungi. This can lead to scalp infections, such as folliculitis or ringworm. (Things we don’t want!) - Hair breakage: If sweat is left to dry on the hair, it can cause the hair to become brittle and prone to breakage. This is because the salt in sweat can draw moisture out of the hair, leaving it dry and fragile. So how do you set your hair up for success without having to jeopardize your other healthy practices or weekly pilates classes? Read on below for tips to protect your textured hair from sweat during workouts — especially if they’re frequent. - Wear a headband or scarf: Use a headband or scarf to keep your hair off your face and absorb sweat. You can also try a sweat-wicking headband made of moisture-wicking fabric to keep sweat away from your hairline. - Style your hair in protective styles: Protective styles such as braids, twists, and buns can help protect your hair from sweat. They can also prevent tangling and breakage. - Apply a leave-in conditioner: Applying a leave-in conditioner to your hair before a workout can help prevent your hair from drying out due to sweat. Don’t wash your hair after every workout: While it might seem counterintuitive, if you’re working out every day it’s best to avoid a daily hair wash to prevent excess drying and potential breakage. If you find your scalp too sweaty to ignore, opt for a quick rinse of just your roots instead of a full wash through the strands. With everything in your daily life, OurX exists to take the guesswork out of your hair for your lifestyle. When taking our assessment, make sure to share just how active your lifestyle is — and if you’re working out or playing spots regularly — for your regimen to best support you.
OurX

August 15, 2024 - 2 min

Growing Hair After the Big Chop
Hair Education

Growing Hair After the Big Chop

After the big chop, growing your natural hair out requires a lot of patience, consistency, and TLC. Embracing your journey as a naturalista may feel daunting at first, however, “this is where you’re supposed to have a lot of fun with your freedom and build the foundation for the rest of your hair journey” explains celebrity stylist and OurX master educator, Johnny Wright. Keep reading for Wright’s tips on how to grow your hair after the big chop. How To Grow Your Hair After The Big Chop 1. Use natural hair products When it comes to selecting products for your freshly cut curls, only use hydrating products that will retain moisture, like hair oil or leave-in conditioner. Look for water-based products containing oils, butters, and herbs that restore natural hair. Keep track of the products that enhance your natural hair textures and leave your strands extra soft. 2. Wash, deep condition, and moisturize your hair regularly Don’t be afraid to regularly wash natural hair. In fact, a clean scalp is essential for growth. “I love a clarifying shampo like the OurX Detox Cleanse Complex to to remove product buildup, dirt, and oil,” says Wright. “Follow that up with a moisturizing shampoo and a regular conditioner. After, apply a deep conditioning mask like the OurX Intensive Conditioning Compound, that deeply penetrates the hair shaft to add even more hydration.” 3. Get trims regularly Becoming comfortable with short hair after the big chop can be difficult, but regular trims are necessary to remove split ends and retain length. A visit to the salon for a haircut every 6-8 weeks will retain length and prevent future breakage. 4. Keep heat styling to a minimum Avoid using all heat tools, including blow dryers, curling irons, flat irons, and more, or you’ll risk damaging the hair cuticle. As a result, your hair becomes even more vulnerable to damage, dehydration, split ends, and dullness. 5. Protect your hair from heat and damage If you want to use heat tools, use them occasionally, or you’ll risk a return to unhealthy hair. Wright advises to “always prep hair with a heat protectant since heat styling can easily damage kinky hair.” Also, ensure that you only use “high heat settings, always under 300°F, in your initial styling.” If you touch up the style throughout the week, tool temperatures should always be set to a much lower temperature. 6. Wear low-manipulation hairstyles Be gentle when detangling your hair and opt for a low-manipulation hairstyle. Start by applying the OurX Treatment Leave-In conditioner, a lightweight cream leave-in conditioner, formulated to provide long-lasting moisture retention without leaving any residue. This will make the hair more manageable so you can slowly work through knots using a wide-tooth comb before styling. Take your time and be careful not to overwork the hair and strain the scalp and edges. Over time, this process will become effortless. 7. Eat a healthy diet A diet filled with high-nutritional foods containing plenty of fiber, antioxidants, protein, and certain fats is essential for hair growth. It can also play a major role in preventing hair loss, boosting shine and density. 8. Take vitamins for hair growth Slow growth and thinning hair could be caused by a vitamin and mineral deficiency, specifically a lack of vitamin D, iron, and zinc. Replenishing these nutrients, and including a biotin supplement, could be the remedy for thick, fuller hair. Before adding any new supplement to your diet, always consult your doctor. 9. Get enough sleep Clocking in 7-9 hours of sleep nightly can positively impact hair growth. As you snooze, your hair follicles go through a process of repair and regeneration, which is associated with achieving longer tresses. Prioritizing quality sleep also supports your overall well-being and maintaining a healthy growth cycle. 10. Drink plenty of water Lacking adequate levels of h2O can result in excess shedding, a dry scalp, and brittle, dull hair. To revive your tresses, up your water intake to at least 64 oz. daily. Include water-rich foods, like fresh fruits, and veggies in your diet and reduce caffeine and alcohol consumption. 11. Exercise regularly Working out enhances blood circulation, especially to the scalp, and boosts overall health. The extra blood flow delivers an increase of oxygen and nutrients to hair follicles. “Stimulating the scalp boosts circulation, which is a guaranteed method for optimizing hair growth” details Wright. Sweating it out also reduces stress levels, regulates hormones, and improves the quality of sleep, which all play significant roles in the growth of strong, healthy hair. 12. Be patient and consistent Embracing short hair and achieving growth takes time, so it’s easy to feel frustrated as you embark on your natural hair journey. Remember your growth stage “doesn’t have to be perfect. Just stick to a daily regimen and if you make a mistake every now and then, don’t feel guilty. If you need a break and want to do some protective styling and slap on a wig, there’s nothing wrong with that! Just make sure you prioritize your hair health always,” notes Wright. Common Mistakes To Avoid Over-washing your hair Washing your hair is mandatory for keeping your scalp healthy fresh. However, cleansing it too often can strip your strands and scalp of natural, essential oils and lead to brittle, frizzy hair. Choose a nourishing shampoo and conditioner and minimize wash days to one day per week. Using harsh chemicals on your hair Harsh chemicals, like relaxers, treatments that process your curls, and certain hair dyes often cause scalp irritation, dried-out hair, and potential exposure to toxic ingredients. Over-styling your hair It can be tempting to overload your hair routine with extra steps and a long list of products, but in this case, less is more. Additionally, cut back on daily manipulation and tight styles that can damage the scalp and follicles. Not protecting your hair from the elements It’s possible to prevent environmental damage caused by elements like rain, snow, dryness, rough winds, and air pollution. When the weather is rough, cover your hair with a satin-lined cap or silk scarf, and add extra moisture to combat a lack of humidity and indoor heaters. Not getting regular trims If growing long hair after the big chop is your goal, don’t be afraid of getting regular trims. Visiting your hairdresser every 6-8 weeks to cut stringy or relaxed ends will actually prevent short hair from split ends that lead to future breakage. FAQs Does hair grow faster after a big chop? Not necessarily, the speed at which hair grows is affected by genetics, well-being, and an established routine. However, it can set the stage for healthier hair by removing damaged ends and better haircare habits. How do you grow healthy hair after a big chop? To grow healthy hair after a big chop, prioritize keeping hair moisturized and protected from harsh chemicals and elements, by using hydrating products and keeping up your overall well-being. As a result, hair grows longer after starting fresh. Does hair texture change after a big chop? No, hair texture typically does not change after a big chop. However, as your hair grows, you’ll notice a return to your natural curl pattern, especially if you are transitioning from relaxed hair. Therefore, it seems to have a slightly different texture from your previously damaged hair. How often should I wash my hair after a big chop?  Wash your hair once a week at most to remove product buildup, oil, and excess dirt using a nourishing shampoo and conditioner. Massaging your scalp during your wash routine can also boost circulation and boost growth.
OurX

August 15, 2024 - 5 min

How To Repair Damaged Kinky, Coily Hair
Hair Education

How To Repair Damaged Kinky, Coily Hair

Whether you wear your kinky, coily hair natural, straightened, or in protective styles, all textured hair is especially prone to dryness and breakage. To help you restore hydration and establish a successful natural hair routine, we’ve consulted celebrity hairstylist and OurX master hair educator, Johnny Wright, who’s worked with Michelle Obama, Tamron Hall, and Kerry Washington. Keep reading for his immediate solutions to prevent future breakage and stimulate new growth. Symptoms Of Damaged Natural Hair When hair is extremely dry, “it doesn’t retain any moisture and is rough to the touch,” says Wright. Other symptoms include: Split ends that break off easily Excess shedding Brittle, limp strands Loosening of natural curl pattern Causes Of Damaged Natural Hair Textured hair is so versatile, so identifying the root cause of dry hair can be tricky. Some common culprits are: Heat styling Harsh chemicals like relaxers and hair coloring Lack of maintenance and manipulation Products with harmful ingredients How To Fix Damaged Kinky, Coily Hair 1. Use a shampoo for damaged hair Although coily hair can be shampooed less frequently, a weekly wash day routine is essential for removing product build-up, dead skin, and impurities. Opt for a hydrating shampoo, like the OurX Nutrient Cleanse Complex, loaded with active ingredients to gently cleanse and replenish hair from root to tip without stripping it of natural oils. As you lather, “take the time to massage the scalp area so you can really clean those pores and stimulate circulation to promote growth” instructs Wright. Freshly washed hair should always “leave hair feeling moisturized and soft to the touch without making your scalp itchy.” 2. Apply a deep conditioner for damaged hair After cleansing, apply a restorative conditioner for 10-15 minutes, like the high-performance OurX Intensive Conditioning Compound, to replenish and lock in moisture. The deep conditioning formula will deeply penetrate and smooth the hair cuticle to visibly improve texture and frizz, leaving you with shinier, healthier locks. 3. Use hair treatments for damaged hair When your hair needs a little extra TLC, the OurX Treatment Leave-In conditioner is an ultra-nourishing, cream leave-in conditioner that you can apply following your wash routine. The buttery, lightweight formula melts into the hair shaft to improve moisture retention, so detangling and styling are a breeze. 4. Get regular trims To maximize hair health and retain length, scheduling regular trims every 6-12 weeks is imperative. Wright instructs to be observant of split ends and signs of breakage, in case a big chop is necessary. “When you start seeing shorter strands, that represents some type of abrasion and an indication of damaged hair. Use the shortest length as a sign of demarcation and cut your hair to that point. Then start treating your hair from there”. 5. Wear a protective style Whether it’s braids, twists, weaves, or wigs, we all love a low-maintenance protective do’ that gives us a break from daily styling and boosts hair growth. However, be wary of styles that painfully tug on the scalp and edges, due to tight installation or heavy extensions. The tension can strain hair follicles, resulting in traction alopecia and thinning. Additionally, “Neglecting the upkeep of a protective style can be detrimental for scalp health, so don’t skip washes. Be diligent about removing your style every 4-5 weeks to avoid an itchy scalp and let your hair breathe” details Wright. 6. Avoid heat styling Overusing heat styling tools can alter your hair’s protein structure, destroy elasticity, and weaken the hair’s outer layer, called the hair cuticle. As a result, your hair becomes even more vulnerable to damage, dehydration, split ends, and dullness. Unfortunately, once the hair structure is damaged, it cannot be restored. The best course of action is giving the flat irons and blow drying a break, and committing to a big chop or slowly cutting off the ends. If you plan to use heat tools in the future on new growth, Wright recommends, “always use heat protectant and aim to only use hot tools once a week …always under 300°F.” 7. Get rid of products containing harmful ingredients Switching up your daily hair care products also plays a major role in preventing damage. Toss any products containing harmful ingredients like denatured alcohols, sulfates, parabens, and silicones, among others. Not only are some of these toxic, but they also deplete your hair and scalp of natural oils, leaving it dry and brittle. As an alternative, OurX’s product line only uses clean and conscious ingredients, including Niacinamide, a water-soluble form of vitamin B3, highly effective in repairing damaged hair from the inside out. The multi-masking nutrient is proven to boost blood circulation, reduce hair loss, lock in moisture, improve hair texture and thickness, and regulate oil on the scalp. 8. Eat a healthy diet Your diet can play a major role in restoring fullness, so make an effort to consume some of these highly-nutritional foods daily. In addition to eating a variety of fiber and antioxidant foods like leafy greens, loading up on healthy fats like salmon, avocados, and nuts are great sources of Omega-3. Both food groups are essential for hair shine and density. Also incorporate protein-rich foods like eggs and lean chicken, which are highly effective for hair growth. 9. Take hair vitamins If you notice your hair is losing its luster, vitamin and mineral deficiencies may be the culprit. The good news is that common deficiencies linked to hair loss, like vitamin D, iron, and zinc, are easily reversible with the right supplements. If your vitamin levels are sufficient, hair growth vitamins may be the remedy for thicker, fuller hair. Look for an option loaded with biotin, which has been proven in clinical studies to support growth, add sheen to your driest strands, and even nourish the scalp. Just be sure to consult your doctor before switching up your vitamin intake. 10. Drink plenty of water If you notice an increase of thinning tresses, excessive shedding, a dry scalp, and brittle nails, it may indicate that you are severely dehydrated. When your body is lacking adequate levels of h2O, hair damage and loss may be accelerated. To prevent future damage and lubricate your strands, aim to drink at least 64 ounces of water daily and eat more water-based foods like fresh fruits and veggies. Also, reduce your caffeine and alcohol consumption, as both are diuretics and contribute to dehydration. 11. Sleep on a silk pillowcase Silk or satin pillowcases are an underrated tool for keeping hair moisturized and soft, overnight. Unlike traditional cotton linens, “The silky material doesn’t create any friction or disturb the hair texture” explains Wright. The material is also effective in preserving your style, so you won’t have to risk your bonnet or scarf falling off, making your morning prep a breeze. “You’ll notice way less frizz, and tangles, and wake up with your curls and edges curls intact” notes Wright. “Try pinning your curls in a high pineapple ponytail. When you wake up, just fluff out your hair and you’re good to go.” FAQs  How do you restore kinky hair? To maintain the health of kinky hair, it is essential to restore hydration. Use moisturizing products and apply a nourishing deep conditioner at least once a week. Avoid using heat tools and harsh chemicals, don’t leave protective styles in too long, and get regular trims every 3-4 months. Can you repair badly damaged hair? When damaged hair is beyond repair, it no longer retains moisture, is rough to the touch, and breaks easily. Cutting off the parched hair and starting fresh is the best way to improve your hair health and fullness. Can damaged 4C hair grow? Regular trims that remove split ends and damaged 4C hair are essential to help kinky hair grow. Prioritize your scalp health and avoid using any tools, including curling irons, flat irons, and blow dryers, on the remaining healthy hair to promote growth. What does damaged hair look like for natural hair? Damaged natural hair looks extremely dry with split ends and has a loosened curl pattern. It feels brittle, sounds crunchy, and causes breakage
OurX

August 15, 2024 - 5 min

Ingredient Deep Dive: Niacinamide + Hair
Ingredients

Ingredient Deep Dive: Niacinamide + Hair

Welcome to Ingredient Deep Dive — an OurX-led look into the skincare-beloved ingredients that have proven to be just as powerful in the world of haircare. In this article, we dive into the world of Niacinamide and why its been formulated as a hero ingredient within our treatment assortment. What is Niacinamide? Also known as nicotinamide, niacinamide is a water-soluble form of vitamin B3, and is both an antioxidant and anti-inflammatory ingredient. Niacinamide is known to: Improve blood circulation Help brighten and refresh skin and hair by helping to retain moisture Help regulate oil on the skin/scalp How does Niacinamide support hair specifically? This versatile vitamin is particularly beloved for growing long and strong hair, due to its ability to help boost circulation, which is ideal for those with hair loss and regrowth concerns or goals respectively. In this process, niacinamide brings oxygen and nutrients to the hair’s follicle — protecting hair and skin from environmental damage as a bonus. Niacinamide also improves the texture of hair that has been physically and/or chemically damaged by helping to build keratin, a protein known for its ability to aid in hair growth. Are there any potential side effects of using a Niacinamide on hair? While niacinamide is generally considered safe for all when applied topically, those who have a sensitivity to allergens — or already have preexisting allergies — may be more likely to experience an allergic reaction using products with the ingredient, as it can cause your body to release histamine. If you fall into this category, always consult a Board Certified Dermatologist or do a patch test before using in full. Where you’ll find Niacinamide within OurX treatments: OurX Scalp Serum
OurX

August 15, 2024 - 1 min

Ingredient Deep Dive: Hyaluronic Acid + Hair
Ingredients

Ingredient Deep Dive: Hyaluronic Acid + Hair

Welcome to Ingredient Deep Dive — an OurX-led look into the skincare-beloved ingredients that have proven to be just as powerful in the world of haircare. In this article, we dive into the world of Hyaluronic Acid and why its been formulated as a hero ingredient within our treatment assortment. What is Hyaluronic Acid? Unlike many popular beauty ingredients, Hyaluronic Acid is a substance found naturally in the human body, though it can also be made synthetically. A water-absorbing humectant, its super power lies within its ability to absorb and hold onto water. Its important to note that as a humectant, hyaluronic acid is not a moisturizer. Instead, it benefits the hair and skin by: Hydrating the hair and scalp Reducing frizz Plumping the hair Reinvigorating dry, high porosity hair How does Hyaluronic Acid support hair specifically? The humectant-binding properties of hyaluronic acid get to work on hair fibers similarly as it does on the skin, empowering hair to retain and seal moisture from products to extend the appearance of plump, volumized, and hydrated hair. Additionally, after usage on hair, one may notice frizz is reduced significantly and porosity is more equalized. Even when applied directly to the scalp, you’re likely to notice it’s more hydrated to prevent dry and/or irritated scalp. Are there any potential side effects of using a Hyaluronic Acid on hair? While there are no major side effects attributed to the topical application of hyaluronic acid, the ingredient is best used when hair is wet. For best results, you’ll want to keep the hair wet so that the ingredient can bind together, thus forming a coating to help trap moisture in for the best — and long-lasting — results. Where you’ll find Niacinamide within OurX treatments: OurX Pre-Cleanse Oil | OurX Scalp Serum
OurX

August 15, 2024 - 1 min