Your Hair, OurX.

Get healthier hair in 6 weeks with a personalized program for your texture.

Take the Assessment Shop All Products

Your Hair, OurX.

Get healthier hair in 6 weeks with a personalized program for your texture.

Featured In

Built by textured

hair experts.

Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.

We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.

About Us

The Gift of Healthy Hair

Explore the OurX Holiday Shop

Our Holiday Shop has something for everyone— and every texture. No matter their lifestyle, we’ve got you covered for the perfect gift. Treat them to healthier hair from OurX and other Black-owned brands this holiday season.

Get Gifting

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Clinically Tested-

Dermatologist Tested-

Trichologist tested-

Safe for sensitive scalp-

non-irritating-

vegan-

cruelty free-

paraben free-

silicone free-

phthalate free-

sulfate free-

Award-winning system, engineered for the tightest textures.

Treatment Leave-In

$32.00

(4.6 / 5)

A lightweight cream leave-in conditioner formulated to provide long-lasting moisture retention without residue for effortless styling. Size: 10.0 fl. oz. (300mL) Orde...

Detox Cleanse Complex

$24.00

(4.6 / 5)

A gentle exfoliating shampoo that effectively removes buildup from the scalp and hair that leads to unbalanced congestion. Size: 10.0 fl. oz. (300mL) Orders containi...

Scalp Serum

$26.00

(4.9 / 5)

A hydrating emulsion that instantly penetrates to support microbiome balance and soothe itchy scalp without leaving residue. Size: 4.0 fl. oz. (120mL) Orders containin...

Scalp Purifying Solution

$26.00

(4.8 / 5)

Award-winning gentle exfoliating scalp tonic that effectively removes buildup from the scalp with chemical exfoliants, micellar water, and balancing symbiotics to nour...

Nutrient Cleanse Complex

$24.00

(4.9 / 5)

A high dose of moisture with cleansing benefits. Formulated to replenish moisture, balance the scalp, and prep hair for longer-lasting styling. Size: 10.0 fl. oz. (...

Intensive Conditioning Compound [PRE-ORDER]

Intensive Conditioning Compound [PRE-ORDER]

$32.00

(4.9 / 5)

A deeply penetrating moisture mask that delivers long-lasting hydration to the strands and increases hair flexibility, overall health, and longevity. Size: 10.0 fl. o...

Pre-Cleanse Micro Oil

$38.00

(4.7 / 5)

An oil-based pre-cleanse that detoxifies and strips buildup and debris from the scalp while nourishing the hair with omega fatty acids and antioxidants. Size: 4.0 f...

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How OurX Works

Take The Assessment

Find your solution

Take our assessment and get matched with a hair care regimen that targets your specific hair needs and goals.

Lather, rinse, repeat

Your first order includes refillable bottles plus personalized step-by-step instructions.

Tap into support

Schedule a virtual 1:1 with your dedicated hair coach or lean into the OurX community for advice and inspo.

Take The Assessment

Healthy Hair, Guaranteed.

No matter your personal hair goals, OurX takes out the guesswork with high performance products and 1:1 expert support. We guarantee you’ll feel more confident in your hair and your hair care regimen— or your money back.

Take The Assessment

Meet Our Team of Experts.

Dr. Jenna Lester

Board-Certified Dermatologist

Dr. Jenna Lester is the founder of the Skin of Color dermatology program at UCSF and an assistant professor of dermatology at University of California San Francisco (UCSF), where she practices and teaches general dermatology.

Dr. Darice Fadeyi

Board-Certified Dermatologist

Dr. Darice Fadeyi is a board-certified dermatologist with more than 15 years of clinical experience in private practice. She obtained her M.D. from the University of Pennsylvania and completed her dermatology residency at the University of Pennsylvania Health System. She is currently based in New York City.

Johnny Wright

Celebrity Hair Stylist

Johnny Wright is a celebrity hairstylist with over 30 years of experience. His notable clients include Michelle Obama, Queen Latifah, Kerry Washington, and Tamron Hall.

Cataanda James

Hairstylist and Curl Educator

Cataanda James has worked in the hair-care industry for over 20 years and is a licensed cosmetologist, beauty educator, multicultural hair-care, and color expert.

A comprehensive hair system,
rooted in science.

Putting Your Safety First

Your OurX regimen is always free from endocrine disruptors and other harmful ingredients. Each formulation has been vetted by an expert toxicologist and put through a rigorous dermatologist and trichologist-tested process.

Our Sustainability Promise

Sustainability is important to us, which is why trace every ingredient in your formula and send refillable bottles with recyclable pouches for future orders. Just empty the product into your bottle and recycle the pouch.